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It's not fashion.

Built to Perform.
Designed to defend.
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This is more than a gear.

  • We don't follow standards
  • We set them
  • Every Rep
  • Every day
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The Southern Muscle Series

Coming Soon..

Georgia Muscle

Alabama Muscle

Tennessee Muscle

Florida Muscle

Texas Muscle

FORGED WITHOUT COMPROMISE

  • 100% Gots Organic Cotton
  • Zero Polyester
  • Enzyme Washed
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T-shirts

Athletic, Relaxed, Loose Fit

Hoodies
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Stringers

Rep it gear

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Premium gear for those who train, grind and never back down

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